HAROLD RICHINSB.Sc. Bus. Admin. & Marketing, M.Sc. Bus Admin (Oregon), Ph.D. Tourism (James Cook)
School of Tourism, Dean
Office: CT 205
Phone: 250 852-7138
Email: hrichins@tru.ca
Harold is an international expert in tourism and resort management within the area of coastal and mountain studies. He most previously held the position of Graduate Chair in the School of Travel Industry Management at the University of Hawaii, and started as Dean of the School of Tourism on June 1, 2009. Harold’s previous academic and administrative appointments include the Sierra Nevada College at Incline, Nevada; Waikato University, New Zealand; University of the Sunshine Coast, Australia; University of Newcastle, Australia; Southern Cross University, Australia, and Mt. Hood Community College, Oregon. Besides his strong background in industry and community service, Harold spent five years developing, managing and marketing his own business in adventure and leisure yachting holidays, in the Mediterranean, Caribbean and Pacific regions. He also brings seven years of management experience with corporations such as Tektronix and Nike. In addition to his service as a consultant in ski and mountain resort management, his many other community contributions have included appointments on boards,committees and community groups involved in tourism marketing and management, leisure product development,sustainable tourism, sustainable community development, environmental protection and education.


John S. HullDr. John S. Hull

Position: Associate Professor
Affiliation: CT 215
Phone: 1-250-852-7638
Email: Jhull@tru.ca
LinkedIn Profile

John, in addition to being an Associate Professor in the Tourism Management Programme, is also CEO of John S. Hull Associates, Inc. which he founded in 2008. In 1998, John completed his Ph D. in tourism geography at McGill University in Montreal, Canada. His present research addresses many aspects of sustainable tourism in peripheral regions with a specific focus on strategic planning and management as well as community-based tourism development.

John has worked on tourism projects in North America, Europe, the Middle East, South America, Africa, and Asia. Past clients include the UNWTO, UNCBD, UNEP, UNESCO, World Bank, Nordic Council, European Tourism Research Institute, Commission on Environmental Cooperation, Canadian Tourism Commission, Tourism Atlantic, and Parks Canada. John is also a visiting professor at the University of Trento, Italy, the University of Applied Sciences, Wernigerode, Germany and at the Icelandic Tourism Research Centre, Akureyri, Iceland. He is also a member of the New Zealand Tourism Research Institute (NZTRI), New Zealand.


Kathleen Scherf, PhDKathleen Scherf

Professor of Communications
Department of Communication and
Department of Tourism Management
Email: kath@tru.ca

Kathleen Scherf holds a PhD from the University of British Columbia. An avid skier, she has published articles and delivered conference papers on mountain studies. Her particular area of interest is the resident experience at purpose-built destination mountain resorts, like BC’s Sun Peaks, the history of which was the topic of her latest book. She is a full professor at Thompson Rivers University, cross-appointed in the Departments of Journalism and Communications and Tourism Management.




Assistant Professor, Adventure Studies
BPE (Calgary); M.Ed. (Calgary); PhD (Edinburgh) in progress, ACMG, UIAGM, IFMGA
Office: OM 1269
Telephone: 250-828-5184
Email: spatterson@tru.ca

Iain has been an instructor in the Adventure Studies Department since 1992 and has been involved in Adventure Education since 1979. He spent ten years working for Outward Bound Western Canada. He is a fully certified mountain guide and has worked for: Coast Range Heliskiing, Canadian Mountain Holidays, Mike Wiegele Heliskiing, Northern Escape Heliskiing and Yamnuska Adventures. His current research interest focuses on the human factors which effect expert decision makers.


Dr. Lyn BaldwinDr. Lyn Baldwin

Assistant Professor Thompson Rivers University
Office: S248
Department of Biological Sciences
Thompson Rivers University
900 McGill Rd
Kamloops, BC V2C 3A6
email: lybaldwin@tru.ca
phone: 250-377-6167
I am a plant ecologist with research focused on applied questions regarding plants and their conservation. As a teacher, I am particularly interested in fuelling my students passion for all things botanical through active, inquiry-based learning.


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